In Puglia, In Light
We brought our outdoor collection, MOS, to Puglia—along the southern edge of Italy, where the land meets the sea. Known as the heel of the country, the region is shaped by strong light, dry heat, and a way of living that unfolds outdoors. Architecture sits low, built to hold shade and frame light rather than resist it.
Light defines the day there. It moves sharply across surfaces in the afternoon, then softens toward evening, settling into a slower, warmer tone. Music carries in a similar way—never central, but always present—drifting through spaces, shaping the atmosphere without demanding attention.
For us, Puglia carries a particular resonance. There’s a familiarity in its openness—in the way spaces are used, in the emphasis on gathering, and in the balance between structure and ease. It’s a place where design feels lived with, not imposed.
This was the largest shoot we’ve done to date—three days, moving between indoor and outdoor settings. Here we focus on MOS, our first full outdoor collection.
The name MOS reflects a reduction—something direct, grounded, and essential. A continuation of Hardman’s language, adapted for outdoor use.
In that setting, the pieces take on a quieter role. They sit low and settle naturally into their surroundings, allowing the space—and how it’s used—to lead.
The days began early, often with espresso and pasticciotto leccese, a pastry local to the region. Evenings ended in nearby restaurants, with simple, regional dishes—ingredients treated with care, everything direct and deeply flavorful.
We worked with a close team, including long-time collaborators and new voices. A shared sensitivity to natural light shaped the process, allowing each scene to unfold without force.
Over the course of the shoot, the environment remained in motion. Sun gave way to cloud, and by the final day, strong winds moved through the space—lifting cushions, shifting tables, interrupting what had been carefully arranged. It introduced a level of unpredictability that felt inherent to the setting.
What remains is a reflection of the collection in place—shaped by light, sound, and the conditions around it.